Thinkerbell wins IAG’s public relations account

Thinkerbell has further solidified itself as a full-service agency, winning the PR account for insurance giant IAG, Mumbrella can reveal.

IAG is the parent company for brands including NRMA and CGU.



Thinkerbell confirmed the news to Mumbrella saying: “We have been appointed by IAG to provide PR services across a number of their brands including NRMA Insurance and CGU. IAG is Thinkerbell’s first standalone PR client. We look forward to providing some measured magic in the earned media space. It’s brilliant to be working with the IAG team on some great Australian brands.”

Thinkerbell launched in 2017, headed up by Cummins and Partners alumni Adam Ferrier, Jim Ingram and Ben Couzens. PwC then took a stake in the agency.

The agency’s foundation client in the creative space was 13 Cabs, but it now also works with the likes of Our Watch, Vegemite, Sukin and Sorbent.

Thinkerbell has also made moves in media, hiring former managing director of OMD Margie Reid and subsequently being appointed to the media accounts for brands including Bega and the Melbourne Racing Club.

In November last year, the agency hired Southern Cross Austereo’s Sam Cavanagh as head of production. Cavanagh had most recently been national executive producer of Triple Me’s drive show Kennedy Molloy, and had previously produced Hamish and Andy.

In the same month, Thinkerbell also nabbed Tribe’s Georgie Cavanagh as a public relations specialist.


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