ThinkNewsBrands ‘landmark’ research finds ads next to news have higher recall

Brands with ads running in newspapers are remembered 8.5 times better, a ThinkNewsBrands study has found, with unprompted recall of 34% compared to 4% for ‘run of the internet’ ads. ‘Run of the internet’ refers to non-premium news sites such as Mamamia, Yahoo, and The Daily Mail.

The Benchmark Series is the biggest piece of research ever conducted locally into cross-media advertising effectiveness, and involved printing different versions of newspapers, featuring different ads, and distributing them to the more than 5,000 research participants.

Source: ThinkNewsBrands Click to enlarge