ThinkTV recreates UK ThinkBox ad in first campaign aimed at demonstrating the power of TV

Marketing and research body ThinkTV has launched a TV ad aimed at demonstrating the power and effectiveness of TV.


The spot – which sees a psychologist ask her hypnotised client Jack a series of questions which sees him respond with a TV ad slogan – is a remake of a UK spot for ThinkTV’s sister organisation, ThinkBox.

ThinkTV CEO, Kim Portrate, said: “We believe TV is the most effective and powerful media in any marketer’s tool kit. As marketers, and indeed as advocates of TV, it’s important that we put our money where our mouth is and use TV to promote TV.

“We’re thrilled with the resulting ad and believe it will generate a lot of interest, plenty of laughter and a reconsideration of TV as the most powerful and effective medium for advertisers and their agencies.”

The ad will air across all the Australian commercial free-to-air networks and Foxtel from today.

The UK version of the ad:


  • Agency: It’s The Thought That Counts
  • Writer: Ron Mather
  • Director: Dogboy
  • Producer: Selin Yaman
  • Production company: The Pound

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