‘This is an important day for the Australian marketing industry’: ADMA applauds Privacy Act amendment

An amendment to the Privacy Act being introduced into Parliament this morning has been welcomed by the Association for Data-Driven Marketing and Advertising, who call today “an important day for the Australian marketing industry”, while acknowledging the “slimmed down” nature of the Bill.

The ADMA applauded the government for the prohibition of doxing, the introduction of a tort for the serious invasion of privacy, and directly addressing online safety for children, acknowledging the Government’s “willingness to move forward while also continuing to consult key stakeholders on the proposals that will have an impact on business operations.”