This Is Flow to represent media buying across AUNZ for MDC Partners

Zanda Wilson

June 17, 2021 9:27

Global holding company and media network MDC Partners has announced independent media agency This Is Flow as its affiliate partner for Australia and New Zealand.

This Is Flow will represent buying and planning locally, and will also assist in managing global clients and participate in global pitches for MDC, which owns agencies including 72 and Sunny, Anomaly and Media Kitchen.

The agency, which will remain 100% independent following the deal, joins the MDC Partners Global Affiliates Program, which MDC says helps the holding company scale the performance, media and technology capabilities brands need to thrive in today’s economy.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.