‘This is more than a campaign’: KFC steps into its FLG era, via Ogilvy

The Australian arm of fried chicken chain, KFC, is adopting a new ethos that pays homage to its legendary tagline, via Ogilvy.

KFC Australia’s brand shift takes the form of “KFC FLG” – an evolved form of the brand’s “it’s finger lickin’ good” slogan that was introduced in the 1950s. The elevated mindset is designed to stretch across several areas of KFC’s brand, such as traditional advertising, collaborations and sponsorships.

Moving forward, FLG will be used “on other KFC platforms throughout the year”.