‘This is one of our first big wins’: Jnr lands Muffin Break

March 18, 2025 11:20

Coffee shop chain Muffin Break has appointed Jnr. as its lead creative partner, marking the independent agency’s first major creative win in Australia.

Jnr. — which has just recently hit one year in market — was engaged by Muffin Break late last year when it began looking for a “new kind” of creative partner.

Muffin Break first launched in 1989 in Coolangatta and has over 260 cafés globally. It said it was looking for a creative partner to help it enter the next phase of its “brand journey”.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.