Three Aussie agencies scoop gold at IAB MIXX awards
Three Australian agencies – Soap Creative, JWT Australia and M&C Saatchi – have scooped gold awards at the Interactive Advertising Bureau’s 10th annual MIXX Awards in New York.
Soap Creative and JWT Australia topped the Public Service category for their “I Touch Myself” campaign for the Cancer Council of NSW, while M&C Saatchi secured the ‘Special Innovation – Can’t be Contained – People’s Choice’ category for its “Clever Buoy” campaign for Optus.
