Three Aussie agencies scoop gold at IAB MIXX awards
Three Australian agencies – Soap Creative, JWT Australia and M&C Saatchi – have scooped gold awards at the Interactive Advertising Bureau’s 10th annual MIXX Awards in New York.
Soap Creative and JWT Australia topped the Public Service category for their “I Touch Myself” campaign for the Cancer Council of NSW, while M&C Saatchi secured the ‘Special Innovation – Can’t be Contained – People’s Choice’ category for its “Clever Buoy” campaign for Optus.
A further three Australian agencies also took home honours. VML Australia won two silvers and a bronze for Rip Curl Search GPS, Clemenger BBDO Melbourne won silver for Tourism Victoria’s Remote Controlled Tourist and Isobar Australia captured a bronze for Select Australia Select footy cards.
IAB Australia chief executive Alice Manners said: “The MIXX Awards honour both the exceptional creative and effective work globally, so our Australian agencies can be very proud of their efforts. There is no doubt we continue to punch above our weight as we consistently demonstrate the potential digital offers marketers to reach and move consumers.”
Chipotle Mexican Grill and Creative Artists Agency scooped the “Best in Show” award for their campaign “The Scarecrow.”
The Australian 2014 IAB MIXX Award winners:
- M&C Saatchi Australia for Optus: Clever Buoy
- Gold – Can’t Be Contained
- Soap Creative and JWT Australia for Cancer Council NSW: I Touch Myself Project
- Gold – Public Service
- VLM Australia for Rip Curl: Rip Curl Search GPS
- Silver – Branded Utility
- Silver – Data Inspired Creative
- Bronze – Mobile
- Clemenger BBDO Melbourne for Tourism Victoria: Remote Controlled Tourist
- Silver – Branded Content
- Isobar Australia for Select Australia: Select footy Cards
- Bronze – Branded Mobile application
