Three reasons mobile marketers need to pay attention to iOS 11’s new App Store
With Apple’s iOS 11 official release date expected in a few months’ time, M&C Saatchi’s Bobbie Gersbach unpacks what it all means for mobile marketers.
With the 10th anniversary of the iPhone comes a shiny new version of iOS 11, due to be released in September 2017. There is a range of updates that will occur in the App Store which will no doubt slap Apple fans in the face, but also represent the change they are craving.
It’s more than iPhone consumers who will be struck by these updates however. If we read between the lines, the changes to come will also have a marked effect on mobile marketers who will need to challenge many of the mantras held firm and true over the past few years (translation: a decade by mobile evolution standards).
These are the new battlegrounds a simple operating system update could very well give rise to:
