Thrive PR relaunches media and presentation training services
Thrive PR has relaunched its media and presentation training services, delivered by business journalist, Brad Howarth, Mumbrella can reveal.
The service now includes a half-day program “specifically designed to prepare executives to manage communications relating to cybersecurity incidents and crisis situations”.
Howarth will lead a series of curated courses, designed to “enhance participants’ media proficiency and presentation delivery”.
“We aim to help clients gain the knowledge and skills necessary to navigate media interactions with confidence and finesse” said Howarth.
“The cyber response training service is designed specifically for organisations that are keen to test their ability to manage communications in a crisis. With cyber incidents now an unfortunate reality for all organisations, many business leaders are realising that poor communications can be a significant contributor to reputational damage and loss of customer trust.
“Beyond these offerings, we have also developed courses that are designed to improve executives’ storytelling and public presentation capabilities, including group training seminars as well as one-on-one coaching sessions. Our goal is to ensure that everyone has access to the training they need to become more polished presenters.”
Thrive’s training services include tailored training programs, interactive workshops, real-world simulations, on going support, and cyber crisis response training.
“Company spokespeople are managing an entire organisation’s brand reputation and their own professional brand, all of which are on record forever,” said Thrive CEO, Leilani Abels.
“We hear regularly that PR, marketing, and HR teams are hesitant to put their executives on camera when critical content is needed for compelling business storytelling, yet when equipped with practical skills and knowledge the spokesperson can act as a powerful tool to attract and retain great talent or positively navigate a major issue such as a cyber attack.
“That’s why we have created contemporary real-scenario training that not only deals with the media but broader audiences including stakeholders and staff.”
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