Thrive PR strengthens Melbourne leadership team

February 21, 2024 9:18

Indie communications agency Thrive PR + Communications has kicked off 2024 with a strong start, building its Melbourne-based leadership team to strengthen and diversify its corporate, consumer and integrated digital service offerings.

After three year at the agency, business director Zoe Raknes is stepping away to take on a leadership position with her family’s business.

She led Melbourne’s transformation alongside executive director Snezna Kerekovic, playing a key role in nurturing culture, team and clients.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.