Tic Tac encourages Australians to ‘Share a Little Kindness’ in tough times
Tic Tac has launched limited-edition packs featuring messages of affirmation after a new study on kindness.
The announcement:
A little kindness goes a long way according to new research from Tic Tac, which found almost half of Australians (49%) say a single act of kindness has changed their life. In response, Tic Tac has launched a new campaign encouraging Aussies to “Share a Little Kindness” following two tough years.
The survey of over 1,000 adults reveals what kindness really means to Aussies, from how we show kindness, to our motivations and who we think is the kindest Australian celeb! It is clear that as Australia moves on from the impacts of a global pandemic, we’re ready to cut ourselves and others some slack.
According to the study, the majority of Australians (94%) recognise being kind to yourself and others is essential for one’s overall wellbeing. Compared to 12 months ago, 40% of Aussies think they’ve become kinder to themselves and others, while 1 in 3 (35%) feel that those around them, including friends, family, their spouse or partner, and colleagues, are also now kinder.
Commenting on the research findings, Azzurra Puricelli, senior brand manager for Tic Tac, said: “It’s heartening to see that Australians have emerged from the challenges of the last two years kinder and more compassionate to others and themselves. When it comes to showing how much we care, it’s not about extravagant gestures, our research shows 70% of Aussies see quality time as the act of kindness they value most”.
“At Tic Tac we believe in life’s small moments of joy, so we’ve launched our new “Share a Little Kindness” campaign to help Aussies create unique experiences to share with their loved ones.”
According to the findings, mum is indeed the word; 60% of Aussies ranked their mothers as the kindest people in their life, followed by friends (51%) and spouses or partners (44%). Surprisingly, more people have had positive encounters with a stranger than their own brother – strangers came seventh on the list, while brothers ranked second last (out of 14)! Looking at gender preferences, 26% of men chose their spouse or partner as the kindest person in their life, but only 17% of women chose the same.
For Aussie celebrities perceived as most kind, Hugh Jackman took out the top spot for 35% of people. Also in the top five living, home-grown personalities are comedian and author, Anh Do, country superstar, Keith Urban, Australian Idol alumni, Guy Sebastian, and songstress, Delta Goodrem.
An overwhelming majority (79%) of Australians say kindness is one of the three most important qualities in a person; with honesty and empathy also making the list (89% and 55%). Furthermore, 32% of 18-24 year olds and 23% of 25-34 year olds selected kindness as the most important quality in a person, compared to 12% for Australians over 65.
When asked about the acts of kindness that they value the most (to both give and receive), Australians overwhelmingly believe it’s the little things that count. Our top five included: spending quality time (70%); taking the time to listen (68%); being treated with honesty (62%); saying please and thank you (59%) and words of affirmation (48%).
Source: History Will Be Kind
