Tide Communications appointed PR agency for upcoming Country Road summer campaign

Tide Communications will lead PR and influencer marketing for Country Road’s national summer campaign, showcasing the brand’s iconic staples and engaging new audiences.

The announcement:

Tide Communications has been appointed as the PR agency of choice for Country Road’s upcoming Summer campaign.

The appointment will see Tide lead an integrated PR and influencer marketing program designed to celebrate and showcase the brand’s iconic summer staples.

Rolling out nationally from late-October, the campaign will spotlight the timeless products Australians know and love, while also engaging new audiences through creative storytelling and dynamic content.

Tide Communications managing director Stacey McArdle said the partnership represents an exciting opportunity to deliver an ambitious and high-impact campaign for one of Australia’s most beloved brands.

“Country Road is a true icon of Australian style, with a rich heritage and an enduring place in the hearts (and wardrobes) of so many people,” said McArdle.

“We’re thrilled to be partnering with such a renowned brand and can’t wait to help bring its Summer story to life in a fresh and impactful way,” continued McArdle.

The win marks a significant milestone for Tide as it continues to build its portfolio of leading fashion and lifestyle brands, following a string of new business wins this year.

Tide Communications is an independent PR and communications agency within the Hardie Grant Media network, with offices in Melbourne, Sydney and Brisbane. The agency specialises in PR, influencer marketing and events for leading consumer brands.

Source: Tide Communications