Tiktok expands local content team with Felicity McVay and Simon Bates

September 14, 2020 10:11

Tiktok has added two senior appointments to its local content team, tasking them with driving content, culture and creativity for the platform across Australia and New Zealand.

Former Youtube and Google exec Felicity McVay joins as director of content and partnerships, while MTV APAC’s Simon Bates takes on the role of director of content programming.

McVay was formerly head of Youtube content partnerships for ANZ and head of Google Play movies and TV partnerships for APAC. Most recently, she was working with FINCH as a strategy consultant.

In her new role at Tiktok, McVay will nurture creator opportunities and build support for communities across key verticals including LGBTQIA, sports and fitness, fashion and beauty, and education and science.

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

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