Time for the industry to start doing things differently to recruit and retain staff: IMAA CEO

Darcy Song

July 12, 2022 8:44

The Independent Media Agencies of Australia (IMAA) has launched a scope of initiatives, bidding to help develop the careers and learning of member agency staff amid the talent crisis.

The organisation’s recent Pulse Survey found that while 85% of independent media agencies will grow staff by up to 25% or more, more than half believe the quality and depth of the talent pool are still poor.

Sam Buchanan

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

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1 COMMENTS

Henry Innis 12 Jul 22

Working in startup land the disparity (commercially) between tech and adland has never been more obvious.

I don’t know how we solve it, but what’s obvious to me as an outsider is the commercial model of our industry makes it extremely challenging to attract and retain the best and brightest.

Big one to ponder…