Time Out Melbourne hits the shelves
The first edition of Time Out Melbourne hit the shelves today.
Published locally by Print & Digital Publishing and edited by ex-Triple J magazine editor Jenny Valentish, the November issue is selling for $4.95.
The monthly title will also put out a weekly newsletter, daily tweets in addition to its website.
A press release from Time Out read:
In the current publishing climate many former print publications now eke out an existence exclusively online, so it’s unusual to see Time Out grow in the opposite direction.
Time Out Australia MD Justin Etheridge noted: “Many magazines in the past have paved the way for their online counterparts. But in the case of Time Out Melbourne it’s been the success of the site and the iPhone app that has led us to launch the magazine.”
Editor Valentish, said: “Time Out and Melbourne is one of those ‘meant to be’ couplings. Melbourne’s unstoppable music scene, its art and theatre, its world-class restaurants, insanely creative cafes, and a comedy scene that’s the envy of the nation: these are all right in our wheelhouse. Time Out’s always been about discovering and celebrating the best and boldest in each city, and Melbourne has plenty for us to get our teeth into.”
Etheridge added: “From a national perspective this makes us a very effective proposition for our advertisers: we can offer regional campaigns targeted to the city in question, or run national campaigns across city-specific websites and over 50,000 magazines per month in Australia’s two largest markets. The launch of Time Out Melbourne magazine is another significant step in our national expansion”.
Sydney is better than Melbourne.
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congrats to justing and the time out crew! Sure they’ll smash it!
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onya melbourne xox
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Don’t really want to buy anything with a logo that looks like it was made by someone who just figured out how to use photoshop layer effects.
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Just started subscribing to the Sydney one – great mag.
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