Time Out reveals redesign

Time Out Sydney has unveiled a major redesign.


The announcement:

Time Out Sydney is set to reveal a new look magazine and reinvigorated editorial treatment this month, with the 80th edition about to hit the newsstand.

Phil Bunting, Time Out’s Art Director, said, “The new look monthly magazine offers a refreshed aesthetic treatment, along with a new approach to the presentation of its conventional listings. Taking a bold step away from pages of directory-style listings content, the new look magazine leans towards a visually-led showcase of what’s happening around Sydney, offering the reader a broader visual selection of critically selected events.”

“The magazine keeps its archetypal, sectionalised sequencing – retaining stronghold editorial sections such as Restaurants, Performing Arts, Comedy and Film, while introducing a few new editorial concepts along the way. Time Out’s production values are also on the up, with the April 2011 edition being the franchise’s first perfect bound magazine (previously saddle stitched).”

“With Time Out Sydney as a monthly magazine now offering up a ‘Best Of’ showcase of almost every social corner of Sydney, the reader is encouraged to visit Time Outs’ site for a more comprehensive, no-stone-left-unturned listings experience.”

Julian Peterson, Time Out’s Marketing & Online Director said, “Time Out Sydney’s copy sales and subscriptions are higher than they ever have been. With surging traffic on our website we feel that now is the right time to refine the magazine to reflect our readers usage of both print and digital.”

“Both readers and advertisers will love the new look – more visual, more useful and even more likely to be kept close by for a whole month.”

The April 2011 issue of Time Out Sydney is on sale from Wed 30 Mar, price $4.95.

Source: Time Out press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.