Tinybeans locks in commercial partnership with Meredith Corporation
Meredith Corporation – the media giant behind the acquisition of Time Magazine, Sports Illustrated and Fortune Magazine – has locked in a commercial deal with digital parenting platform Tinybeans.
The announcement:
(“Tinybeans” or “the Company”), the digital platform that uses first-party milestone data to give parents and their families the big picture of their children’s lives, is pleased to announce that the Company has begun a commercial partnership with
Meredith Corporation, the American media conglomerate based in Des Moines, Iowa, USA. Meredith employs 3,600 people and has US$1.6 billion in revenues. Meredith also owns and operates various parenting publications including parents.com serving 13.7 million readers every month.
Meredith’s Media Group reaches more than 110 million women every month, including more than 70 percent of U.S. Millennial women. Meredith is a leader in creating and distributing content across platforms in key consumer interest areas such as parenting, food, home, and lifestyle through well-known brands such as Better Homes & Gardens, Allrecipes, Parents and Shape.
The signed agreement will provide the Company with access to these customers by offering a subscription to Tinybeans.
Tinybeans Executive Chairman and CEO, Eddie Geller, said: “We are thrilled to be partnering with Meredith Corporation, a leader not only in the USA but also in the global media market. This partnership is structured to enable Tinybeans to expand its user base rapidly, whilst also increasing revenues further with its Premium offering. Leveraging
Meredith’s 115-year history and brand association is very exciting as it demonstrates that Tinybeans is now being seen as a company that has commercial traction. This partnership is further validation around the Tinybeans proposition, audience engagement and growth trajectory. We’re confident our strategy will yield additional results shortly.”
Source: M&C Partners
