TiVo devices to be given away as part of new “awareness” push

Tim Burrowes

November 25, 2009 12:01

Tasmanian consumers are being given free TiVo devices as part of a 12-month project aimed at promoting the digital video recorder.

The Seven Media Group-owned Hybrid Television Services, which is the exclusive licensee of TiVo in Australia, is making the offer to TasTel Community Telco’s 130 customers who are connected to fibre networks.

Those customers who choose to opt into the Hybrid Smart Street Project will form part of a study aimed at understanding consumers’ TV watching habits, including live and time shifted viewing, as well as broadband entertainment usage.

As part of the project, those who receive a TiVo device will have access to broadband movies, TV and music.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Hybrid Television Services Seven Media Group Tivo

3 COMMENTS

alan jones 25 Nov 09

oh great, i buy one for the family for xmas and the entire town of Hayseed TAS gets one for free. well, at least i got to buy mine on ebay. No margin for you, Stokesy!

User ID not verified.

Duncan Riley 25 Nov 09

mmm, 130 ppl on an obscure network in Tasmania are getting grossly overpriced crippled PVR’s as part of an awareness campaign. Yeah, that’ll fix things 🙂

User ID not verified.

hank 25 Nov 09

you know it must be a dud if you can’t get Harney Norman to shift it.

User ID not verified.