TKM9 launches Boeing Dreamliner experiential campaign
TKM9, the inline communications agency, has won the global Boeing Dreamliner experiential campaign to roll out to London. Already launched in Dubai, the campaign uses 3D, gesture-based interactive on TV screens to allow the passer-by to control a plane simulation.
The announcement:
After huge success in Dubai – TKM9 has won the global Boeing Dreamliner experiential campaign roll-out. Beginning next week in London…
After a successful launch in Dubai earlier this year by communications agency tkm9, the Boeing 787 Dreamliner campaign will be taking off at ExCel London.
Using gesture based interactive along with 3D glass-less displays, a passer-by is able to take full control of the plane.
“This technology really appeals to anyone passing by – allowing them to be completely immersed in a brand experience – with a smile on their face”. Says Mark Hodgens, Managing Director, TKM9 Global.
By raising their arms and simulating the slight movement of the plane – you become the pilot, changing directions and soaring over a real time 3D landscape environment.
“The TKM9 guys really do continue to deliver world-class experiences” Ross Brown, Visual Communications & Brand Manager, Ethiad World-Wide.
Etihad Boeing Dreamliner from tkm9 on Vimeo.
Source: TKM9 press release
