Today beats Sunrise in Tuesday ratings
Nine’s Today struck a rare victory over Seven’s Sunrise in the Tuesday ratings, pulling in 370,000 breakfast time viewers, compared to Sunrise’s 353,000.
The show, which yesterday featured a $40,000 cash giveaway, did particularly well in Sydney, pulling in 124,000 viewers, according to preliminary overnight ratings from OzTam.
“No doubt the cash giveaway had a positive effect. But the overall trend is that Today is continuing to grow, day in day out, and is gaining ground on Sunrise,” said Tom Malone, executive producer, Today & Weekend Today.
“Breakfast TV is all about momentum. And the momentum is with Today,” he claimed. “We don’t win nationally all the time, but we’re number one in Sydney and Melbourne, the country’s two largest advertising markets.”
Wow, a while since that happened
I think ch9 are beginning to see that people like watching the internet on their TV. Seems to me a lot of curated low-involvement internet clips and US film releases.
http://youtu.be/Z8zNsUTWsOc
Nine sounds a little smug for a network who have won what appears to be, as you say, a rare victory in this timeslot. I love how the major networks start gloating about “momentum” when they enjoy even a glimmer of success.
Anyway, in my humble opinion The Today show is never going to reclaim its dominance over Sunrise so long as Richard Wilkins maintains his role on the show