Today beats Sunrise in Tuesday ratings
Nine’s Today struck a rare victory over Seven’s Sunrise in the Tuesday ratings, pulling in 370,000 breakfast time viewers, compared to Sunrise’s 353,000.
The show, which yesterday featured a $40,000 cash giveaway, did particularly well in Sydney, pulling in 124,000 viewers, according to preliminary overnight ratings from OzTam.
“No doubt the cash giveaway had a positive effect. But the overall trend is that Today is continuing to grow, day in day out, and is gaining ground on Sunrise,” said Tom Malone, executive producer, Today & Weekend Today.
“Breakfast TV is all about momentum. And the momentum is with Today,” he claimed. “We don’t win nationally all the time, but we’re number one in Sydney and Melbourne, the country’s two largest advertising markets.”
However, Seven pointed out that Sunrise was now in its eighth consecutive year of national ratings leadership over Today.
Seven’s Australia’s Got Talent was the most watched show on the night with 1.815m, up marginally on last week’s 1.783m, and increasing its lead over Ten’s Masterchef, which slipped from 1.373m last Tuesday to 1.295m last night.
Seven won the night overall with 27.2% share, ahead of Ten’s 18.6% and Nine’s 15.8%.
Tuesday’s ratings:
1. Australia’s Got Talent Seven 1.815
2. Winners and Losers Seven 1.410
3. Seven News Seven 1.369
4. Today Tonight Seven 1.304
5. Masterchef Ten 1.295
6. Nine News Nine 1.199
7. Home and Away Seven 1.145
8. A Current Affair Nine 1.132
9. NCIS Ten 1.117
10. Bondi Vet Ten 1.013
11. ABC News ABC 0.913
12. The Big Bang Theory Nine 0.890
13. The 7PM Project Ten 0.815
14. Parenthood Seven 0.728
15. Customs Nine 0.708
Tuesday’s channel share:
- Seven: 27.2%
- Ten: 18.6%
- Nine: 15.8%
- ABC1: 8.9%
- GO!: 5.4%
- 7mate: 4.3%
- SBS1: 4.1%
- 7TWO 3.7%
- Eleven: 3.0%
- Gem: 2.4%
- ABC2: 2.2%
- One: 1.9%
- SBS2: 1.2%
- ABC3: 0.8%
- ABC News 24: 0.5%
Wow, a while since that happened
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I think ch9 are beginning to see that people like watching the internet on their TV. Seems to me a lot of curated low-involvement internet clips and US film releases.
http://youtu.be/Z8zNsUTWsOc
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Nine sounds a little smug for a network who have won what appears to be, as you say, a rare victory in this timeslot. I love how the major networks start gloating about “momentum” when they enjoy even a glimmer of success.
Anyway, in my humble opinion The Today show is never going to reclaim its dominance over Sunrise so long as Richard Wilkins maintains his role on the show
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