Today show’s We Love Australia tour branded ‘odd strategic move’ by Sunrise executive producer

The executive producer of Seven’s breakfast show Sunrise has taken aim a rival Nine’s Today show’s decision to rehash its We Love Australia tour, pointing out they had already done it twice before.

Speaking after Sunrise completed a challenging tour to broadcast from five countries in five days Michael Pell said of Today’s announcement: “I thought that was weird to be talking so much about us rather than themselves  – it was an odd strategic move.”

Today

Nine’s Today Show launches Australia week last week.

In the press release for the week Today host Karl Stefanovic is quoted as saying: “We live in the best country on the planet. Why on earth would you want to go anywhere else?”

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