Today the Brave adds Carnival Cruise Line to growing client list
Today the Brave has added one of the world’s biggest cruise companies to its fast-growing roster of clients.
The agency has been appointed to Carnival Cruise Line’s creative account, with a goal to get Australians to “reappraise, experience, and embrace the value of a cruise”, after a tough few years for the industry.
“Following a challenging period for the cruise industry throughout the pandemic, the category is on a trajectory of ambitious global expansion,” said Celia Wallace, partner at Today the Brave. “Carnival Cruise Line is poised to capitalise on this wave of growth. Today the Brave will be working with the CCL team to unlock the value in their brand platform, ‘Choose Fun’, reminding Australians of the possibilities of a cruise.”
Anton Loeb, senior director, sales and marketing at CCL, said: “Today the Brave’s approach to capitalising on new opportunities meant they were a natural partner for us at Carnival Cruise Line.
“While our growth plans are ambitious, we’re confident that the strategic thinking and unique approach to creativity will help us achieve our goals.”
Today the Brave’s growth plans are also ambitious. Launching in mid 2022, the agency has since worked with True North, Coposit, Zambrero, the University of Sydney, AMP North, News Corp, HOYTS and Mercury Capital.
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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