Today the Brave moves into Hibernian House

Independent agency Today the Brave has relocated to the iconic Hibernian House in Surry Hills.

The announcement:

After two years of rapid growth in their Haymarket office, Today the Brave have moved into an iconic creative landmark.

Hibernian House is a five-storey creative organism. A building with more murals than meeting rooms. A five-storey hive of constant reinvention.

Constructed in 1928, Hibernian has lived many lives: from tailoring workshops to the Surry Hills rag trade of the 1980s. Today, it’s a heritage-listed hub alive with tattooists, musicians, painters, photographers and performers. Its walls are a shifting canvas of street art, layered in decades of colour, grit and secrets. “Hibernian has been a creative haven for decades. In a world where creativity can feel fragile, this place shows what happens when you give it the freedom to grow without fear.” said Vince Osmond, creative partner, Today the Brave

For Today the Brave, it’s the perfect place to write their next chapter.

“I’ve always believed that the most interesting brands don’t just talk about culture – they contribute to it. So for me, Hibernian House isn’t about office space, it’s about embedding ourselves in the heart of creativity,” said Jade Manning, creative partner, Today the Brave. The move is more than just a change of address. Today the Brave see Hibernian as a platform where exhibitions, merch drops and events will bleed from agency culture into Sydney’s streetscape.

“Hibernian isn’t perfect, and that’s the point. In a world obsessed with polished facades, we’ve chosen a space that’s raw, uneasy and endlessly creative. It’s already sparking creative changes we’d never have expected,” said Jaimes Leggett, managing partner, Today the Brave.

Source: Today the Brave