TODAY’S TRADE PRESS: Australia’s top vblogger; Laurel vs Tony; Frank PR vs Australia; Yanni vs the razor


Today’s edition of B&T has a distinctly social media tone about it. The lead feature (which isn’t yet available online) focuses on Natalie Tran, Australia’s most watched YouTube blogger.  

Despite having clocked up more than eight million views, she tells Kevin Johns that it’s difficult to even get agencies to call her back.

The mag also looks at the growth of Twitter as a social media platform that brands can use to connect with consumers.

PR agency Frank, which has just launched in Sydney is already triggering debate among the established players. According to the mag, UK-based chairman Graham Goodkind believes that the Australian market “lacks creative, experiential and ideas-based PR”. In the article, estbalished agencies challenge that view.

The magazine’s always-controversial columnist Inga van Kyck reveals that she auditioned for The Gruen Transfer, claiming: “This sweetie called Jon who works on the show phoned me in person, before Crhistmas, and invited me to a ‘special private audition’ at the ABC.” Sadly, despite wearing “a skimpy top and a short skirt” she didn’t get in.

In the letters page, social media strategist Laurel Papworth disses Tony Thomas for arguing that social media should be part of a wider campaign mix, while setting up The Population, a social media agency.

And the mag’s Last Word column also reveals the shocking news that Mindshare boss John Petropolous has shaved off his trademark moustache.

Sydney Morning Herald

The SMH reports that the boss of APN Brendan Hopkins has sold half of his shares in the company over the last four months, although he insists the company has a robust future.

The paper also reports on growing rumblings from pay TV for a slice of public service funding from the government.

The Australian

The Oz reports (via The Wall Street Journal) that YouTube is planning to work with Univeral Music to create a music videos hub.

The paper also includes a full page ad from Kia Motors welcoming the president of the Republic of Korea on his state visit, in what is becoming a nice little earner for Australia’s media houses.


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