Together wins Contact Energy media account following competitive pitch
Contact Energy has picked up Together “for media planning and buying, data and customer services”.
The announcement:
Leading independent media agency Together has been appointed by Contact Energy for media planning and buying, data and customer services following a competitive pitch.
Contact is one of New Zealand’s largest energy generators and retailers, with more than 600,000 customer connections in electricity, gas, broadband and mobile plans.
The contract covers Contact’s media services across planning and buying, data, analytics and customer communications for all energy and telecommunications products and services.
“We were impressed with the agency’s culture and the shared ambition for New Zealand. From the outset they felt like us. Together’s customer-first model combining direct marketing and media buying will be a game changer for Contact as we continue to drive efficiencies and find ways to best serve over 400,000 households,” said Sera Flint, head of brand and marketing at Contact.
“We’re excited by Together’s vision for Contact. We’re also impressed by their digital and data expertise for driving performance marketing for our four product verticals in electricity, gas, broadband and mobile. It is great to share our growth journey with an award-winning independent, New Zealand owned media agency,” added Sam Morse, head of innovation and growth at Contact.
“From our first meeting it was clear we were aligned as companies and people, on the positive impact we want to have on Aotearoa. We were excited about how we could create value for Contact and their customers through an integrated model. We proposed customer-centric thinking with innovative data and technology solutions designed to help the complex world of media operate more effectively, efficiently and intelligently. It is great to see this work already underway with our appointment,” said Pen Brown, managing director, Media at Together.
Together are Campaign Asia’s 2024 NZ Media Agency of the Year and were also named the top Programmatic Agency in Australia and New Zealand for 2024. The Westhaven-based agency helps businesses thrive today while transforming for tomorrow.
For more information, visit www.wearetogether.co.nz or contact contact@wearetogether.co.nz.
Source: Together
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