Tonic Health Media appoints Anthony Fitzgerald to its board

Health and wellbeing network Tonic Health Media has appointed Anthony Fitzgerald to its board as it continues its planned expansion.

Fitzgerald was most recently Multi-Channel Network’s (MCN) chief executive, a role he left in July 2018 shortly before Ten announced its separation from the business.

Fitzgerald left MCN in 2018

Prior to that he spent more than 18 years as the director of sales at Seven.

Tonic chairman Paul Robertson AO said the appointment would further strengthen the already robust board.

“Anthony’s accomplishments during his stellar 30-plus years in the media industry speak for themselves including growing the MCN business to a $1.2bn operation during his reign as CEO,” said Robertson.

“Anthony is a leader, innovator and media pioneer, so he’s the perfect person to join our board.”

Tonic CEO, Dr Matthew Cullen, said he was overjoyed to welcome Fitzgerald to the team.

“Anthony has continually challenged the status quo for many years which is exactly what Tonic is doing,” said Cullen.

“His vision, expertise and passion will help us meet our goal of improving health literacy and outcomes for all Australians.”

Fitzgerald spent 15 years at MCN, growing the then joint venture between Foxtel and Ten into a $1.2bn operation. He was succeeded by MCN chief sales and marketing officer Mark Frain.

Shortly after his departure, Ten announced it would be leaving the venture to bring its sales operation in-house. That announcement was followed by several restructures which saw MCN re-position itself as a customer-focused business, followed by Foxtel merging its sales team with the business earlier this year.

Fitzgerald said he was looking forward to this new phase in his career.

“Tonic is an exciting company with a unique offering and has experienced significant growth in recent years,” he said.

“I was also attracted to Tonic’s genuine commitment to making a big difference to the lives of all Australians.”

Tonic Health Media owns 7,500 media assets across 5,300 GP, pharmacy and hospital waiting areas across Australia. It acquired in 2018, which has over 2m visitors a month.


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