Tonic Health Media appoints Ben Eames as general manager, operations
Tonic Health Media has appointed Ben Eames to the role of general manager, operations.
The announcement:
Australia’s leading out-of-home health network, Tonic Health Media, today announced the appointment of Ben Eames to General Manager of Operations. Eames joins the business to spearhead ongoing digital transformation at Tonic, as demand for quality, flexible health media solutions continues to grow.
Most recently Head of Operations at Valtech Australia, Eames has spent the last decade in leadership at digital transformation and CX agencies including ICF Interactive, CITYTECH and ArdentDigital. With a legacy of innovative work across blue-chip brands like Danone, Lion Nathan, Network Ten, Fairfax, Foxtel and Adobe, Eames will now drive innovations in Tonic’s digital offering whilst managing business operations.
Effective immediately, Eames will oversee Tonic’s business strategy, technology partnerships, client management and resource optimisation, working alongside the existing leadership team.
Tonic MD Dr. Matthew Cullen said Eames’ arrival signifies the business’s ongoing diversification towards more agile, tailored media solutions. “Tonic is always looking for ways to augment the footprint of our unrivalled place-based health media network. As all brands undertake digital transformation to keep pace with consumer behaviour, the health and wellness industry is often the first to showcase the newest trends in digital engagement. To meet this ongoing change in our space, we’re securing the best minds to help Australian marketers reach new audiences in new ways.
“Ben’s credentials in digital and CX are industry-leading, and his diligence when it comes to business operations will provide the stability Tonic needs to continue growing. We’re delighted to welcome him aboard.”
Eames said he’s excited to be joining Tonic at a time of huge innovation in out-of-home and digital media. “Tonic’s network champions quality content in quality environments, so the foundation of trust is already built and can be readily transitioned into new channels. Building consumer trust is one of the biggest challenges during times of media innovation, but with Tonic the heavy lifting is already done.
“Stepping into a welcoming office, with a smart team and preeminent brand, is a great feeling. I look forward to working alongside the leadership team and continuing Tonic’s great story in digital and digital-out-of-home.”
Source: Tonic Health Media
