Tonic Media Network and Aboriginal Health Television partner with DeadlyScience for National Science Week
Tonic Media Network and Aboriginal Health Television have partnered with DeadlyScience for National Science Week, via UnLtd.
The announcement:
UnLtd has partnered DeadlyScience and Tonic Media Network’s Aboriginal Health Television (AHTV) to raise awareness of DeadlyScience’s mission of creating STEM equity for Aboriginal and Torres Strait Islander learners.
With both organisations on a mission to highlight the enduring strength and connection to Country that our First Nations Peoples have, the alignment through this partnership to amplify storytelling and education is both powerful and tangible.
The partnership kicks off during National Science Week 10 – 18 August, with a series of educational content pieces for AHTV series, The Yarn, featuring scientists and DeadlyScience’s Founder and CEO, Corey Tutt OAM. The content will be featured on the AHTV network of 230+ screens located inside Aboriginal Medical Services (AMS) across Australia’s urban, regional and remote communities, as well as amplified by DeadlyScience across their owned channels.
AHTV’s Partnership Manager, Isabelle Docker, a proud Wiradjuri woman and a recent graduate from Sydney’s University of Technology, says of the partnership:
“Teaming up with Deadly Science is essential for AHTV. Our missions are aligned in connecting and encouraging mob through the use of story telling and education and empowering young mob all over Australia in Science, our History, the Environment and Health. It’s critical that we educate the kids in our communities that our people were the first scientists and doctors, allowing them to see themselves in these new spaces, with the aim to inspire learning about STEM and Medicine. This partnership is a huge step in the right direction. We’re excited about the content we’ve created for National Science Week and can’t wait to share it! “
The partnership will continue to amplify the voice of DeadlyScience into Communities via Aboriginal Health TV with education, storytelling and key opportunities for school and student engagement. The creation of engaging and culturally relevant content, using the expertise of the AHTV team, and their reach of over 500,000 Aboriginal & Torres Strait Islander people each month, will drive significant opportunity and change for DeadlyScience and the young people they serve. AHTV will also be supporting DeadlyScience initiatives throughout the year through fundraising and awareness driving via their broader network, corporate partners and team.
Tara Van Toorn, Marketing Officer at DeadlyScience said: “We’re incredibly grateful to UnLtd for facilitating the partnership between DeadlyScience and the Tonic and AHTV team. This partnership perfectly aligns with our goals, vision, and the impact we aim to achieve. We have already kicked off a number of collaborative projects that will help us get our message across in community thanks to the reach of Tonic and AHTV. We are so excited to see the impact that this partnership will have for DeadlyScience in expanding our reach and amplifying our message.”
Jade Harley, Director of Partnerships at UnLtd added: “When we find such a strong value alignment and shared mission between our partners, we really see the magic happen, which is already evident between Tonic/AHTV and DeadlyScience”.
Source: UnLtd
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