Opinion

Too much ad jargon

It’s surprising how often agencies that pride themselves on talking to everyday consumers slip into jargon when it’s related to advertising.  

Nissan shiftIt’s a little unfair picking out Whybin\TBWA\Tequila, as many agencies are guilty of this type of behaviour, but as they press released it, I guess they’re fair game.

They’ve produced a new consumer website for Nissan, of which the emphasis is on the TVC.

There’s even a big label on it that says: “Play TVC”.

The thing is, the public don’t call them TVCs. We do.

The public call them ads.

If you stop the average punter in the street and ask them if they know what a TVC is, they don’t.

Tim Burrowes

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.