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Tooheys celebrates the people behind the NRL clubs

Tooheys is celebrating its relationship with the NRL, with a campaign focusing on the people behind the scenes at the NRL clubs who help them succeed.

Created by content partner Infinity Squared, the video moves away from focusing on the star players to focusing on the other people involved in the team from the trainers to the fans.

Tooheys brand director Tanya Marler said: “Most people don’t understand or appreciate all the hours and hard work people put in to ensure a senior team takes the field each week – we are proud that this campaign takes the time to celebrate these men and women who make this happen week in and week out.”

It is running across various digital channels.

The alcohol brand is the the beer sponsor for Canterbury-Bankstown Bulldogs, Penrith Panthers, Newcastle Knights, Parramatta Eels, South Sydney Rabbitohs and Manly Sea Eagles.

In February Host was appointed to work on the Tooheys brand.

Credits:

Lion:

  • Brand Director – Tanya Marler
  • Brand Manager – Michelle Zundel

Infinity Squared:

  • Director –  Dylan Duclos
  • DOP – Christopher Miles
  • Writer/Creative – Daley Pearson/ Dylan Duclos
  • Producer – Morgan Taylor
  • Assistant Producer – Amy Jarman
  • Senior Account Manager – Alex Budge
  • EP – Dave Jansen
  • Managing Partner – Tom Phillips

 

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