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Toohey’s Extra Dry’s portal adventure

Toohey’s Extra Dry attempts to explain what happens to beers that go missing at house parties in the brand’s new campaign launching this weekend.  

“Portals” sees a party-goer make an unexpected journey when he finds his drink has gone missing.

Shane Bradnick, BMF’s creative director, said: “We’ve all had our beers disappear from a house party before… you put a six-pack in the tub and when you come back you can’t find your second beer. It’s nice to think it wasn’t your friends who took them.”

The ad also sees a cameo return of the infamous Toohey’s tongue.

Lion Nathan brand director Jon Bradshaw said: “Our consumers know that the best nights out are always the unplanned and unexpected ones, and Tooheys Extra Dry is the perfect accompaniment to those adventures.”

Credits:

  • Advertising – BMF
  • Creative Founder: Warren Brown
  • Creative Director: Shane Bradnick
  • Art Director: Carlo Mazzarella
  • Copywriter: James Pash
  • Planning Director: Simon McCrudden
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