Top trends in retail, food and culture that will influence Christmas consumer purchasing

May 13, 2022 7:23

In the third instalment of Nine’s annual Unboxing Christmas research series as part of The Big Ideas Store, a survey by Nine in partnership with Crowd.DNA, looked at how big trends in retail, food and culture is set to influence consumer purchasing decisions this Christmas.

With 32 weeks until Christmas, the key trends emerging for marketers to tap into are less wasteful gifting; inclusion in marketing of the festive season; ‘framily’, a term described as friends who are as important to you as your family, as well as and mental and physical health.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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