Topshop Topman tours Melbourne in London double decker bus
UK clothing store Topshop Topman is bringing a London double decker bus to Melbourne as part of a marketing campaign to promote the city’s store.
The Topshop Topman Tour Bus will be giving free rides between Melbourne’s popular summer destinations with the possibility for travellers to win gift vouchers at the store.
Using a ticket inspired by the Oyster card – an electronic card used by London commuters – to travel, one-in-10 of the first 300 cards distributed each day could be a gift card worth up to $500 or a chance to win smaller prizes.
Pick up spots include Fitzroy Open Air Pool, St Kilda Beach, Federation Square and the Topshop Topman store on Chapel Street.
Timetables for the bus will be available in store. The bus will also tweet its location.
I love how the Topshop and Topman brands have become so aspirational here, I remember them in my ‘youth’ as being the cooler version to Burton’s so its good to see they are still out there, oh and I love this marketing idea hope it’s a success
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Fun campaign! Love the bus. Who’s executing this??
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