Torah Bright fronts new HP campaign
HP has launched a campaign featuring Olympic gold-winning snow boarder Torah Bright to promote its ePrint technology in Australia and New Zealand.
http://youtu.be/sQweQ4p8RuQ
The ad was created by Storyhead, a digital activation agency.
“Torah is a perfect fit for HP ePrint. She travels a lot and is constantly on the go, so having access to ePrint technology allows her get organised and stay connected with her family and friends,” said Jacqueline Ibrahim, HP South Pacific’s marketing manager for imaging and printing.
The TVC will be supported by outdoor ads at the Etihad and the MCG in Victoria, instore, point of sale, online and a competition to win a $30,000 ski holiday. HP also plans to launch its own YouTube channel.
Credits:
Clients: Marketing manager South Pacific, HP, Jacqueline Ibrahim
Creative/activation agency: Geoff Young and Pete Campbell, Storyhead
Media: Carly Boyle, Kate Blakeley, PHD
The messages that link her lifestyle/personality for HP are exactly the same as when she repped Samsung. Funny that 😉
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HP are a big brand, why are they using such an unknown, tiny agency to produce this crap? Haven’t they got a proper agency? This is terrible work.
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testimonials- lazy. if you need to tell us who you are you shouldn’t be in the ad. you obvioulsy aren’t relevant. And I was disappointed that they didn’t mention their famous brown sauce.
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Recently on Iron Chef the challenger served up fried carp scales with chocolate sauce. Apparently they go brilliantly. So why not snowboarders and printers?
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