Torch Media reveals new shopper insights

Torch Media is set to launch a new tool  for marketers and media buyers  – showing how shoppers make their decisions.  

The announcement:

Marketers and media buyers will soon be able to gain a much deeper understanding of shoppers and their decision-making process with TorchMedia’s funding of an exclusive shopper-focused Nielsen Panorama module.

With more than 50,000 respondents in the Panorama database, the independent research promises very detailed information from the different shopper segments across a wide range of demographic and psychographic factors, as well as purchasing behaviour down to product category level.