F.Y.I.

Torstar to launch the Melbourne issue of Nespresso’s magazine

Torstar has been appointed to launch the 32nd issue of Nespresso’s magazine, SO Nespresso. Each issue of SO Nespresso focuses on a city, with this edition highlighting Melbourne.

The announcement:

TORSTAR has been appointed to launch the 32nd edition of Nespresso’s magazine, SO Nespresso, showcasing Melbourne.

The bi-annual urban life and coffee culture magazine publishes original writing on lifestyle, gastronomy, interior design and travel, all related to the world of coffee. The SO Nespresso magazine is published in eight languages and distributed to one million people in more than
20 countries through direct mail and Nespresso boutiques.

It focuses on one international city per issue and the June 2019 edition will feature Melbourne as the destination to visit for its character, coffee culture and atmosphere. Five renowned chefs including Victor Liong of Lee Ho Fook fame and Andrew McConnell, who owns a fleet of restaurants in Melbourne; and five ‘game changers’ such as singer- songwriter Alex Lahey will be featured in the issue.

TORSTAR has a long-running and successful partnership with Nespresso spanning 11 years.

For this campaign, the team at TORSTAR are responsible for influencer engagement, digital partnerships, content creation, consumer promotions and a Melbourne event celebrating the launch.

“Nespresso is a global leader in the coffee market and we’re incredibly proud of our successful partnership that has surpassed a decade,” said TORSTAR CEO Tory Archbold.

“We’re excited about the upcoming launch celebrating their premium magazine’s Melbourne issue and to continue executing innovative and creative events for consumers.”

Source: Torstar media release

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