Total News readership increases in all states, reaches 97% of adult population
The latest release of Total News readership produced by Roy Morgan for Think News Brands showed news is holding strong with 20.4 million Australians consuming news in a four-week period, an increase of 0.9% compared to the same period last year.
Founded by Australian media owners, News Corp Australia, Nine Entertainment Co and Seven West Media’s West Australian newspapers, Think News Brands promotes the value of premium news content as a partner for advertisers.
The readership figures referred to the 12 months to December 2021 and show that Total News reaches 97% of the population aged 14+. Total News consists of all news brands (print and digital) and digital news websites.
Readership has grown in all states and territories up 1.8% in Western Australia and 1.1% in Queensland while digital news maintains its position of strength with readership of 19.3 million, up 1.5%compared to the same period last year.
It also showed that The Sydney Morning Herald is Australia’s most read news brand with a cross-platform readership of 8.6 million readers.
With year-on-year readership growth across print and digital, the Herald’s readership has grown from 8.47 million to 8.58 million in the latest figures in the 12-month period ending December 2021.
Think News Brands general manager Vanessa Lyons said: “Regardless of which state Australians are living in, whether they were in or out of COVID lockdown or getting back to their daily lives, news continues to remain relevant with readership increasing in every state. Wherever you are in the country, whatever your age, news plays a vital role in our lives and the latest readership figures clearly reflect this.”
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