Total TV industry spend down 2% last financial year according to latest figures from Free TV
Spending on advertising across metro and regional free-to-air TV dropped two per cent in the last financial year according to new figures released today by industry body Free TV Australia.
Revenue nationally fell almost $75m between July 2014 and June 2015 compared to the previous 12 months, with regional ad spend down 3.17 per cent for the year.
Although the KPMG compiled figures for the past six months show a 0.16 per cent increase in gross advertising revenue in metropolitan areas compared to the same period in 2014, regional revenue dropped 3.07 per cent, meaning total revenues were down just over $10m.
The national percentage slide was fuelled predominantly by the 6.53 per cent drop in the Northern Territories and Tasmania during the first half of this year.
Only New South Wales and West Australia saw a spending increase across the state, while Sydney, Brisbane and Perth were the only metropolitan areas to experience an increase compared to the first six months of 2014.
The reports show state revenue was $3.82billion in the last financial year, down from $3.89billion in FY2013/14.
Advertising revenue for commercial television networks
The largest amount of revenue has been spent in Sydney since January ($525.8m), while Melbourne has seen the next highest with $382.5m. Adelaide has seen the lowest spend at just $95.9m.
The Seven Network again received the largest share of spend in the first six months in capital cities of 2015 (39.5 per cent – down from 41.3 per cent from last year), followed by The Nine Network with 38.6 per cent (parity with last year) with Network Ten on 21.9 per cent, up 1.8 percentage points.
Kevin Bradford
That is a phenomenal achievement for metro TV. Shame for regional – clearly not getting the support it needs
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