Total TV revenue up 12% to $3.85bn as BVOD continues rising trajectory

Zanda Wilson

August 16, 2021 9:18

Australia’s total TV market experienced solid growth over the year ending 21 June 2021, with advertising revenues rising 12% to $3.85 billion.

Off the back of a COVID-impacted market of 2020, numbers for the past six months were even stronger, with 27.2% growth in revenues, reaching $1.89 billion.

The Total TV figures, provided by industry body ThinkTV, includes metropolitan and regional free-to-air, subscription television and broadcast video on demand (BVOD), excluding SBS.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.