Total TV revenue up 12% to $3.85bn as BVOD continues rising trajectory
Australia’s total TV market experienced solid growth over the year ending 21 June 2021, with advertising revenues rising 12% to $3.85 billion.
Off the back of a COVID-impacted market of 2020, numbers for the past six months were even stronger, with 27.2% growth in revenues, reaching $1.89 billion.
The Total TV figures, provided by industry body ThinkTV, includes metropolitan and regional free-to-air, subscription television and broadcast video on demand (BVOD), excluding SBS.
Total TV Figures By Sector FY21 [click to enlarge]
The growth of BVOD revenues continues to significantly outperform the overall market, but remains a small percentage of overall revenues.
ThinkTV CEO, Kim Portrate, said television remains a trusted source of news or entertainment during tough times.
“Australians have turned to TV through all the twists and turns of this horrible health crisis; whether to watch trusted, timely news or, when it all gets a bit overwhelming, for light relief, entertainment or to cheer on their favourite sports teams.
“The resulting increase in viewing is reflected in the growth of Total TV revenues for both the half and the full year.”
Advertising revenues on BVOD platforms including 7Plus, 9Now, 10 Play, and Foxtel Group’s Foxtel Go, Foxtel Now and Kayo, grew by 63.4% for the 12 months to 21 June to reach $278.2 million. Over the past six months, revenues were $144.8 million, a 74.8% change.
Portrate said: “BVOD continues its impressive run as Australia’s fastest-growing media channel with a growth rate exceeding all expectations and the same period last year when BVOD shot up 32%.”
Seven West Media will release its FY21 results later today, while Nine’s results will drop next week. Network Ten recently released its results for 2020 calendar year, reporting a statutory loss after tax of $3.4 million.
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