‘I Touch Myself’ Cancer Council campaign among Aussie contenders for branded content at Spikes
Australia has 12 finalists in the branded content and entertainment category at Spikes, while New Zealand has six contenders.
‘Melbourne remote Control Tourist’ by Clemenger BBDO Melbourne got three nods, whilst its Footify FM for NAB was also on the list, along with Radiant return by DDB Melbourne (3 nominations), ANX GayTMs by Whybin\TBWA Melbourne, Phubbing for Macquarie Dictionary by McCann Melbourne,
‘I touch myself’ for Cancer Council by JWT Sydney (three nominations), Game On for Kia by Innocean Worldwide Sydney, Samsung S Drive by Leo Burnett Sydney round out the list.
Clemenger BBDO Wellington’s ‘Blazed’ short film for the New Zealand Transport Agency looks likely favourite among the six Kiwi contenders.
An eight episode mini series for Samsung by Leo Burnett is among three Malaysian contenders.
There are also three finalists from Japan and India, including JWT’s ‘Make every yard count’ project for Nike cricket.
BBDO’s ‘World Underwater’ project for Carbon Story is the lone contender from Singapore.
Sri Lanka also features on the shortlist with ‘Mawbima-mosquito repellant paper’ by Leo Burnett Colombo for Ceylon Newspapers.
ZZZ Radio by Saatchi & Saatchi Manila for Pampers, which was well awarded at Cannes, flew the flag for the Philippines.
The UK also features on the shortlist, with digital agency AKQA’s London office involved in a project for Nike Shanghai called ‘Nike House of Mamba’.
For the shortlist in full, click here.
