Tourism and Events Queensland and Uber create the world’s first ride-share submarine

Tourism and Events Queensland has partnered with Uber, Publicis Worldwide and Herd MSL to launch the world’s first ride-share submarine, ‘scUber’.

Scuber will provide tourists with the ability to see the Great Barrier Reef from a depth of 30 metres. The glass submarine will also provide 180 degree views of the reef.

The campaign is designed to attract increased tourism to the Great Barrier Reef and show tourists that despite its health issues it is still a vibrant attraction.