Tourism Australia appoints Susan Coghill as CMO while MD steps down

Tourism Australia has announced Susan Coghill will become the organisation’s CMO, replacing Lisa Ronson who left the organisation to join Coles in March.

Coghill’s appointment comes as Tourism Australia’s managing director, John O’Sullivan, announced he will leave the organisation in June to take up a new role as CEO and executive director of ASX-listed company, Experience Co.

Coghill has been promoted from general manager creative, content and campaigns where she helped set the creative marketing direction for Tourism Australia, overseeing the recent Dundee, Undiscover Australia and Australia Inc. campaigns.

Coghill takes the CMO role at Tourism Australia after three years with the organisation

She was also instrumental in completing the organisation’s agency roster which saw  M&C Saatchi and Digitas appointed to handle digital and media duties.

Tourism Australia managing director, John O’Sullivan, said of Coghill’s appointment: “In her less than three years with Tourism Australia, Susan has brought enormous energy, drive and passion to our business and helped take our creative work to new levels.

“She’s demonstrated an impressive ability in bringing the best creatively out of teams. We’re already seeing that in the creative and collaborate way our own marketing team is working with our new agency partners,” he said.

Ms Coghill said the opportunity to lead the marketing team at Australia’s national tourism organisation was a huge honour.

“As an American who fell in love with Australia on my first visit as a holidaymaker and has now made it my home, this is a dream job. To say I’m thrilled is an under-statement.

“This is an extremely exciting phase in our marketing journey at Tourism Australia. I’m blessed in having an amazingly talented team in place, strong and committed agency partners and a shared vision in how we tell our story and add value for our industry.

“I think Dundee shows what can be achieved when you think big and are brave. It’s certainly that same bold ambition I’ll be encouraging as new CMO,” she said.

Coghill takes up the new position immediately while O’Sullivan will hand over to Tourism Australia’s regional general manager international, Phillipa Harrison, who will act as interim MD until a permanent replacement is found.


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