Tourism Australia partners with The Wiggles to target children and families

September 15, 2021 1:43

The Wiggles and Tourism Australia have today partnered together in the aim to encourage tiny travellers and their families from all across Australia to ‘Holiday Here This Year’.

The partnership includes a new Wiggles-themed family hub at Tourism Australia’s Australia.com and a new children’s book titled The Great Australian Wiggly Road Trip! There will be also be a new Wiggles song and YouTube content series. Tourism Australia will also be an official partner of an upcoming nationwide Wiggles Tour in 2022.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics