Tourism Australia reveals domestic PR roster
Tourism Australia has selected 11 agencies to be on its public relations roster, as the body looks to boost travel to and through Australia.
The agencies that made it on to the panel are Avviso, Burson-Marsteller, Crossman Communications, Fleishman-Hillard, Haystack Public Affairs, Horizon, Mango Communications, Morris Walker, Ogilvy Public Relations Worldwide, PEPR Publicity and Porter Novelli Australia.
The result sees previous roster agencies CPR Communications & Public Relations, The Reputation Group, Gavin Anderson & Company, Red Agency, Sefiani and Royce Consulting move off the business.
They will finish work on 30 June.
Avviso, Haystac, Horizon and Ogilvy PR keep their places on the previous roster. PEPR Publicity, Mango, Morris Walker, Burson-Marsteller, Crossman Communications, Fleishman-Hillard and Porter Novelli are new to the list.
The panel was selected after a competitive pitch that kicked off in March. The contract will run for three years, and will be awarded on a project basis.
topics
Avviso
Burson-Marsteller
Crossman Communications
Fleishman-Hillard
Horizon
Mango Communications
Tourism Australia
Rather than being “bumped off the business” as you put it, Sefiani decided not to participate in the recent tender process. We made a judgement call: while it’s prestigious to be named on a Tourism Australia panel, there is no guarantee of work and it places you in a conflict position for other potential travel destination clients.
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A win for all the usual suspect multinationals – how surprising.
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Avviso and Pinque actually merged in November last year, so Pinque weren’t “bumped” either.
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Avviso and Pinque merged to become Avviso in late 2010 – we are a boutique, independent agency.
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Congrats to Crossman! 🙂
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Royce decided not to participate in the tender so it is incorrect to say we were bumped. We have our concerns about organisations that have a large number of consultancies on their panels although we have been honoured to have worked for Tourism Australia in the past.
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Given that the facts are now at hand courtesy of Royce and sefiani shouldn’t this article be corrected now?
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Interesting that Tourism Australia would put on so many agencies?
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Congrats PEPR! Good to see one of the smaller independents ranking with the bigger agencies. Seems the rest of Australia will benefit from the brilliant work that Philip and Co have been doing for SA.
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Good lord, how many more agencies do you need?
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