Tourism Fiji targets Aussies with new campaign
Fiji: land of "smiling friendly faces"
Tourism Fiji has launched a campaign targeting Australian holiday makers in the run up to Christmas.
The campaign is to run in Sydney, Brisbane and Melbourne on Seven and Nine, and on Fairfax websites.
Fiji is “the perfect tropical paradise,” according to the ad.
30 agencies pitched to do work for that. And that’s what you get. Well Fiji me.
Geez!
Creative vs. bottom line?
Thanks for your feedback guys. The new brand is yet to come… watch this space!