Tourism Fiji targets Aussies with new campaign

Fiji: land of "smiling friendly faces"

Tourism Fiji has launched a campaign targeting Australian holiday makers in the run up to Christmas.

The campaign is to run in Sydney, Brisbane and Melbourne on Seven and Nine, and on Fairfax websites.

Fiji is “the perfect tropical paradise,” according to the ad.

Tourism Fiji’s Australian regional director, Paresh Pant said: “This campaign is timed to lock in bookings for Fiji before Christmas. The packages provide value-for-money and show a great cross-section of offerings from our wholesale, retail, online and Fiji-based partners.”

The ad was by PMA Creative.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.