F.Y.I.

Tourism Midwest Victoria and Graffiti launch new brand positioning for Ballarat

November 19, 2024 8:45

Ballarat has a new brand position – ‘Brilliantly Unexpected’ – courtesy of Tourism Midwest Victoria and Graffiti.

The announcement:

Brand experience agency Graffiti has collaborated with Tourism Midwest Victoria to launch Ballarat’s new ‘Brilliantly Unexpected’ brand positioning, popping up in Melbourne Central to surprise shoppers and commuters with The Unexpect-o-matic – a larger-than-life activation that brought the best of Ballarat to the heart of the city.

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