Tourism Tasmania signs content partnership with Guardian Australia
Tourism Tasmania has begun a content partnership with news publisher Guardian Australia, via its media agency Starcom Australia, inviting Aussies to experience the diverse wilderness and distinct culture the state has to offer.
The digitally-led partnership, ‘Tales from the Island’, is another phase in Tourism Tasmania’s ‘Come Down For Air’ campaign, and will encompass a series of original feature articles, audio and visual guides, social videos, and an immersive content hub on the Guardian Labs.
