Tourism Tasmania takes creative to pitch

July 10, 2024 10:06

As per government requirements, Tasmania’s official tourism body is calling for agencies to take part in a pitch process for its creative account.

This week, Tourism Tasmania has called a statutory review, asking agencies to deliver creative ideas and methods to promote Tasmania as a tourism destination, to develop strategic brand positioning, campaign creative and support with strategic brand guardianship, and to help the brand connect with travellers emotionally and culturally with the state, to drive visitation.

The incumbent, BMF, has held the account since 2019, after winning the last tender. More than 60 agencies responded to the tender, which opened in October 2018.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.