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Toyota ad warns of dodgy previous owners

Toyota has launched an online campaign, created by Oddfellows, to promote its certified used vehicles.

https://www.youtube.com/watch?v=vZlZiO7UEGA

The campaign positions itself around the slogan ‘Know what you’re getting’ and features a young couple looking to buy a second-hand car viewing their private sales options.

Oddfellows executive creative director Wayne Maloney told Mumbrella: “Essentially it’s to pose that question in used car buyers mind that you don’t really know the history of a used car when you’re buying privately.

“The whole story is a parody of the buying experience, you can go into buying any second hand product with all the right intentions and knowledge, but unless you know the history of the car it’s pretty hard to know what you’re buying,” said Maloney.

Credits:

  • Client: Toyota Australia
  • General manager – retail development: Barry Money
  • Manager – CBU launch planning: Brett Nicholson
  • Used vehicle operations coordinator: Heather Roberts
  • Production Company: Rotor Studios
  • Director: Antonio Orenia-Barlin
  • Producer: Paul Quinn
  • Agency Producer: Carolyn Thomas
  • Writers: Jo Sellars, Peta McDowall
  • Art Directors: Lauren Bedford, George Bassiakos
  • Creative Director: Wayne Maloney

https://www.youtube.com/watch?v=ee2J0bVuGsg

https://www.youtube.com/watch?v=wgDZaRFYaLo

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